So you are excited. You are getting ready to launch a new course or new signature program but you have started to think like your website could use a facelift, that the branding isn’t on brand with your next steps – well, you’re not alone. A website redesign can breathe new life into your online presence and help you reach new customers. This blog post will discuss some signs that it might be time for a website redesign. These are just guidelines – if your website needs an update, go ahead and make the changes!
1) If your business focus or audience has changed.
Businesses change, and our brand grows over time. For example, if you launch a new course OR completely shift your services to a higher-end ticket program or new sector.
At the end of the day, if your business focus or audience has changed, it’s time to update your website. Your website should reflect your company’s current direction and appeal to your target audience. A website redesign can help you reach new customers and reinforce your brand identity.
2) Your branding has pivoted or been updated.
If you’ve recently overhauled your branding, (whether on your own or with a brand specialist), it’s a good idea to incorporate these changes on your website. Your website is often the first point of contact for new customers, so it should reflect your business’s current direction and brand identity. Let your new branding shine through on your website presence! (Psst. Don’t forget to update your Social Presence while you are at it!)
3) You aren’t happy with your website anymore.
Maybe the website you have now was built with a template, and you went the DIY route. That’s totally fine, (I have done it myself) but if your business is growing and your website is stuck miles behind, you won’t feel happy with it. That’s a major sign that you should invest in a professional website redesign.
4) You feel like your website doesn’t function as well as it could.
If your website is slow or not mobile-friendly, it’s time to update it. A website redesign can help make sure that your website functions at its best and works across all devices. We offer website reviews if you’re unsure whether your website needs a redesign! We’ll evaluate the current state of your website and provide recommendations that we can then implement for you, or you can take our audit and make the changes yourself.
Final Thoughts
A website redesign can be a great way to update your online presence and reach new customers. If you feel your website could use an update, look at some of the signs listed in this blog post. A complete website redesign or refresh can completely transform the look and feel of your website! Don’t forget to use Pinterest to help build your inspiration! You can share it with your web designer to help get the flow and direction started for the feel too!
Reach out today for a discovery call so you can ask any questions about your process and steps forward if you are ready to update your website for the future!
See you on the other side of the screen,
Cassandra Comeau is a web designer and systems/tech expert who supports digital entrepreneurs, course creators, and coaches. My focus is to help them create their online presence with a focus on sharing their story and services/products, all while making sure your tech tools and systems are supporting you on the journey. Since 2019, I have worked with several businesses through direct 1:1 work and through agency support to help them reach their dreams while creating more time for them to focus on their zone of genius and being able to ensure an opportunity to get offline to spend time with those they care about.
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